IAI Case Study | Matthew Richardson

INSECT
ARMADA
INDUSTRIES

Full-funnel brand content package for industrial design, and speculative world-building — logo system, typography, motion content, and product documents — built solo from concept to delivery using an AI production pipeline. Completed in 4 days.

Process:

Prompt Iteration
AI Asset Refinement
Motion Assembly
Platform-Ready Delivery

TOOLS:

ChatGPT
Leonardo AI
Adobe Firefly
Paint Shop Pro
CapCut
Eleven Labs

BRAND
IDENTITY

A strong industrial brand extends beyond a logo. For Insect Armada Industries, I developed a complete visual language inspired by aerospace manufacturers, engineering firms, and advanced robotics companies. Clean typography, technical layouts, restrained color palettes, and consistent design systems establish a believable identity that supports every platform within the IAI ecosystem.

MOTION

Motion transforms static concepts into believable products. Through short cinematic demonstrations, each autonomous platform

is shown performing its intended role in realistic environments. Rather than focusing on spectacle, these films emphasize weight, precision, and functionality, presenting the machines as engineered systems operating within a credible industrial world.

ENGINEERING
DOCUMENTS

Technical documentation plays

a central role in making speculative designs feel authentic. Each platform is supported by detailed capability sheets, specification documents, reference diagrams, and presentation boards that communicate mission roles, engineering features, and operational capabilities.