RABBIT HOLE
VODKA
A premium vodka concept built around curiosity, mystery, and the idea of following the unexpected. The identity extends across packaging, campaign imagery, advertising, and motion as one cohesive nightlife-driven brand world. Completed in 3 days.
DISCIPLINES:
-
Brand Identity
-
Packaging
-
Art Direction
-
Motion
-
Campaign Design
TOOLS:
-
ChatGPT
-
Leonardo AI
-
Adobe Firefly
-
Paint Shop Pro
-
CapCut
-
Canva
01
BRAND
IDENTITY
The identity pairs a stark white rabbit with an electric cyan-to-magenta palette, creating a premium mark that feels mysterious rather than traditional. The dark bottle and restrained typography extend that contrast into a distinctive nightlife-focused packaging system.
02
MOTION
The campaign film begins with intrigue before gradually revealing the product, mirroring the idea of being drawn down the rabbit hole. Neon nightlife, direct eye contact, and increasingly focused product shots build from mystery into a clear brand reveal. 9:16 · Platform-Native · 13 sec. perfect for social media.
03
CAMPAIGN
DESIGN
Campaign imagery carries the bottle's cyan and magenta palette into upscale nightlife environments, positioning Rabbit Hole as sophisticated, provocative, and slightly surreal. The system was designed to remain recognizable across product photography, social content, and large-format advertising.
04
PROCESS
Tools
ChatGPT • Leonardo AI • Figma
Base Product • Leonardo AI
Label Design • ChatGPT
Product Composite • ChatGPT
Leonardo AI • Campaign Visual
ChatGPT • Campaign Visual Refinement
Campaign Asset • Leonardo AI • Assembly • Figma
