INTERIOR DESIGN
WITH DANA APPLETON
A self-directed content campaign built around a fictional interior designer and her point of view. The project explores how one residential space can become a connected system of editorial storytelling, social content, product-focused imagery, and short-form motion.
DISCIPLINES:
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Art Direction
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Content Design
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Social Media
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Editorial Design
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Motion
TOOLS:
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ChatGPT
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Leonardo AI
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Adobe Firefly
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Paint Shop Pro
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CapCut
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Canva
01
EDITORIAL CONTENT
A six-part social carousel turns the designer's point of view into useful, platform-native content. Consistent typography, photography, and concise design advice create a recognizable editorial system while allowing each image to tell a different part of the story.
02
SHOP THE SPACE
The room becomes a source for product-driven content. A wide interior view establishes the setting before individual pieces are isolated and presented through catalog-style imagery, connecting design inspiration with product discovery.
03
MOTION
Short-form motion brings the same visual language into video, using subtle camera movement, environmental detail, and restrained pacing to make the space feel lived-in rather than staged. The result extends the campaign naturally into Reels and other social-first formats.
04
PROCESS
Tools
ChatGPT • Adobe Firefly • Leonardo AI • CapCut • Canva
Motion Editing • CapCut
Frames • ChatGPT
Editing • Canva
