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Selling AI Art: Is It Legal? Knowing AI Copyright Law

Writer's picture: MatthewMatthew

Updated: Oct 28, 2024

Is Selling AI Generated Art Legal

The Burning Question


I hear this question asked a lot and the answer is YES, you can legally sell AI generated art. With AI generated art gaining popularity, it’s crucial to understand the legal implications surrounding the sale of such artwork. In this article, we will shed light on why it is legal to do so, what pitfalls to avoid and the key considerations involved.


AI artists utilize specialized software or machine learning algorithms to produce original artworks. These AI artists must be aware of copyright ownership when uploading their work to platforms and should create detailed artist profiles to enhance visibility and engagement. Additionally, AI artists can utilize print-on-demand services to sell customized merchandise, promoting their digital artwork through tangible products and reaching a global audience.


Understanding AI Art

AI art, also known as artificial intelligence art, refers to any form of digital art created or enhanced with AI tools. This type of art has gained significant attention in recent years, with many artists and designers experimenting with AI-generated images, music, and other forms of digital art. AI art can range from simple graphics to complex, high-quality images that are often indistinguishable from those created by human artists.

To create AI art, artists typically use specialized software or algorithms that can generate images based on a set of parameters or prompts. These algorithms can be trained on large datasets of existing art, allowing them to learn patterns and styles that can be applied to new creations. Some popular AI art tools include Generative Adversarial Networks (GANs), Neural Style Transfer, and Deep Dream Generator. These tools enable artists to push the boundaries of creativity, producing unique and innovative digital art that captivates audiences.


AI Ethics Driving the Debate


AI art is transforming the creative landscape, sparking significant ethical debates. Generative AI models enable effortless creation of stunning artwork, raising concerns about human artistic value and compensation. This new medium challenges traditional notions by allowing anyone to produce high-quality art with simple text prompts, undermining the necessity of years of training and innate talent. The central ethical controversy involves whether AI art constitutes inspiration or infringement, as these models are trained on vast datasets of existing works without compensating the original artists.


Despite these challenges, AI art presents exciting possibilities for both novice and professional artists. Tools like DALL-E and Midjourney democratize creativity, enabling users to generate impressive visuals quickly. This shift echoes past technological revolutions that redefined art and creativity, offering new avenues for exploration and expression. However, the ethical implications, including potential copyright infringement, workforce impact, and the underpaid labor of data labelers, must be carefully navigated. Open dialogue and proactive efforts to uphold ethical standards are crucial as AI continues to reshape the art world. To learn more you can check out the article, The Ethics of AI Art: Addressing The AI Generated Elephant in The Room.


Facts About Selling AI Art


One of the primary concerns when selling AI generated artwork is determining copyright ownership. In most jurisdictions, copyright is granted to the creator of the artwork. However, when AI algorithms are involved in generating the art, the ownership can become complex. Generally, if a human artist utilizes AI tools as a mere tool or collaborates with AI, they retain the copyright. But when AI creates art independently this is where the US Copywrite Office has explicitly stated that, the “human authorship” element is lacking and is wholly necessary to obtain a copyright. Because these works lack the creative input of a human author and are therefore not eligible for copyright protection, such works are generally considered to be in the public domain, meaning that they are freely available for use and reproduction without restriction.


What to Know

When selling AI generated art, it is crucial to ensure that the artwork, including AI images, does not infringe upon any intellectual property rights. This is where things could go wrong. AI algorithms can learn from existing copyrighted works, potentially leading to unintentional infringement. Artists and sellers must exercise caution to avoid using copyrighted material as the basis for AI generated creations, as this could lead to legal consequences.


selling ai generated art Spiderman
by stelios87

With that said, commercial use of AI generated art is permitted since AI art does not receive automatic copyright protection. This means that anyone can use AI art created online for commercial purposes and as a result, numerous individuals and small business owners are already utilizing AI art to generate revenue. For more information on how this is being done, you can read this article on Monetizing Creativity: Can You Sell AI Generated Art Successfully?


Finding a Market for AI Art

As the popularity of AI art continues to grow, so does the demand for it. Many artists and designers are looking for ways to sell their AI-generated art but may not know where to start. Fortunately, there are several platforms and marketplaces that cater specifically to AI art, offering a range of opportunities for artists to showcase and sell their work.

Some popular platforms for selling AI art include online marketplaces like Society6, Redbubble, and Saatchi Art, which allow artists to sell their work as prints, home decor, and other products. These platforms provide a user-friendly interface and a broad audience, making it easier for artists to reach potential buyers. Other platforms, like Stocksy and Shutterstock, specialize in stock images and offer a range of AI-generated art for commercial use. By leveraging these platforms, artists can tap into various markets and maximize their art sales.


Popular Platforms for Selling AI Art


There are many platforms and marketplaces where artists can sell their AI-generated art. Here are some popular options:


  • Society6: A popular online marketplace for selling art prints, home decor, and other products.

  • Redbubble: A platform that allows artists to sell their work as prints, stickers, phone cases, and other products.

  • Saatchi Art: An online art gallery that features a range of AI-generated art for sale.

  • Stocksy: A stock image platform that specializes in high-end, AI-generated images.

  • Shutterstock: A popular stock image platform that offers a range of AI-generated art for commercial use.

  • Etsy: A marketplace for handmade and unique items, including AI-generated art.

  • Amazon KDP: A platform for selling digital products, including AI-generated art.

These platforms provide diverse opportunities for artists to monetize their AI-generated images, reaching a global audience and expanding their art sales.


Recent Rulings on AI Art Lawsuits


selling ai generated art lady justice


Knowing where the law stands on these issues is significant in understanding what you can and can not do. Recently a federal judge dismissed a substantial portion of Sarah Silverman's lawsuit against Meta, emphasizing the unauthorized use of copyrighted books to train its generative AI model. This marks the second ruling favoring AI firms in novel intellectual property disputes. U.S. District Judge Vince Chhabria dismissed the lawsuit, deeming the claims "nonsensical" and asserting “There is no way to understand the LLaMA models themselves as a recasting or adaptation of any of the plaintiffs’ books.” Additionally, U.S. District Judge William Orrick delivered another blow to fundamental contentions in separate AI art lawsuits, questioning the ability of artists to substantiate copyright infringement in the absence of identical material created by AI tools. The judge deemed the allegations "defective in numerous respects", setting a precedent for future legal considerations in the intersection of AI and intellectual property.


Who Owns Artificial Intelligence Created Art


The Copyright Office Compendium is a comprehensive guide to the policies and procedures that govern copyright registration in the United States. One of the explicit guidelines stated in the compendium is that works created by nature, animals, or plants cannot be registered. This also includes any works produced by a machine or mere mechanical process that operates randomly or automatically without any creative input or intervention from a human author. The reason behind this guideline is simple: copyright law protects creative works that are the product of human authorship. The law is intended to provide exclusive rights to the creators of original works, such as authors, artists, musicians, and filmmakers.


So can you copyright AI-generated content? The answer is NO. The US Copywrite Office in early 2022 upheld its 2019 ruling that the “human authorship” element was lacking and was wholly necessary to obtain a copyright. Although U.S. copyright law does not establish clear guidelines for non-human entities, case precedent has led courts to be “consistent in finding that non-human expression is ineligible for copyright protection,” the board stated in its decision.


Engaging with the AI Art Community


The AI art community is a vibrant and rapidly growing group of artists, designers, and enthusiasts who are passionate about creating and exploring AI-generated art. Engaging with this community can be a great way to learn about new trends and techniques, get feedback on your work, and connect with like-minded individuals.


Some popular ways to engage with the AI art community include:


  • Joining online forums and discussion groups: Platforms like Reddit’s r/AIart and r/ArtificialIntelligence offer spaces for artists to share their work, ask questions, and discuss the latest developments in AI art.

  • Attending conferences and meetups: Events like the annual AI Art Conference provide opportunities to network with other artists and learn from industry experts.

  • Participating in online communities: Discord servers and Facebook groups dedicated to AI art are great places to connect with other artists and share your work.

  • Sharing your work on social media platforms: Platforms like Instagram and Twitter allow you to showcase your AI-generated art to a global audience and gain valuable feedback.

  • Collaborating with other artists and designers: Working on AI art projects with others can lead to new ideas and innovative creations.


By engaging with the AI art community, you can stay up-to-date on the latest developments in the field, learn from others, and showcase your own work to a global audience. This engagement not only enhances your skills but also helps you build a network of supporters and potential buyers for your AI-generated artwork.


Final Thoughts


As AI generated art gains traction in the art market, the legal landscape surrounding its sale could still change. But for now, while these creations may be fascinating and impressive in their own right, they do not meet the standard of originality required for copyright protection. I'm not a lawyer and this article is for entertainment purposes only, so in order to navigate this emerging field successfully, artists, buyers, and anyone selling AI art in general must stay informed about the evolving legal framework.


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If you'd like to know more you can head over to AIArtKingdom.com for a curated collection of today's most popular, most liked AI artwork from across the internet. Plus explore an extensive array of AI tools, complemented by comprehensive guides and reviews, on our AI blog.

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