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YouTuber Faces Backlash for Using AI Voice Cloning in Content Creation

Updated: Jun 29


ai voice cloning

In the realm of content creation, the utilization of AI voice cloning has recently sparked significant controversy. The YouTube channel Limit Frost has faced backlash for employing AI voice generators to replicate the voices of renowned video game actors as well as Presidents in their videos. The channels decision to remove certain content comes on the heals of a recent Tweet by the voice actor for Genshin Impact character Cyno in which the actor expressed discomfort with discovering that their distinct "Cyno voice" had been appropriated for various song covers and sketches on YouTube using AI technology. This incident brings to light the ethical considerations surrounding the use of AI-generated voices in content creation.


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The Copyright Conundrum


Unlike tangible expressions of authorship, voices are considered dynamic and not "fixed" under neither US nor UK copyright law protect a performer's voice, tone or unique singing style. As a result, copyright protection is only extended to "original works of authorship fixed in any tangible medium of expression." This legal nuance leaves performers vulnerable to having their voices replicated without legal recourse.


The Right of Publicity


Some are suggesting that a state law-based right of publicity could be invoked. This economic right empowers individuals to control the commercial value of their personal identifying traits, including their name, likeness, signature, and voice. States like New York and California already recognize this right, potentially opening a new avenue for legal action in cases of AI voice cloning.


AI Voice Cloning As it Stands


As of the time of writing, there have been no legal precedents or lawsuits specifically addressing AI voice cloning. While past cases have dealt with separate issues, this emerging technology presents a unique challenge to existing legal frameworks. The absence of precedent underscores the need for a thoughtful and comprehensive approach to regulating AI voice generators.


ai voice cloning
source: Limit Frost channel

The Looming Threat to Actors and Artists


With AI technology rapidly advancing, concerns about the potential displacement of actors and artists are growing. The ability to replicate voices with remarkable precision poses a significant threat to the livelihoods of those in the entertainment industry. This raises the pressing question of whether future laws will be enacted to curb the unchecked use of AI voice cloning.


Blurring The Lines


The concept of fair use in content creation has also long been a cornerstone of creative expression. Parody, a recognized form of fair use, allows artists to infuse humor and commentary into their work by riffing on existing material. However, the emergence of AI voice cloning introduces a precarious dynamic. While parody relies on transformative use, AI's ability to replicate voices with uncanny precision blurs the line between satire and deception. This slippery slope raises profound ethical concerns, as creators may now manipulate voices to make individuals appear to say things they never did. This challenges the very essence of fair use, prompting a critical examination of the limits and responsibilities inherent in wielding this powerful technology in the realm of content creation.


Final Thoughts


As the technology continues to evolve, it is imperative to consider the rights and protections afforded to performers. The absence of clear legal precedent underscores the urgency in addressing this issue. Ultimately, striking a balance between innovation and safeguarding the rights of creators will be paramount in shaping the future of content creation in the age of AI.


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